In 2024, I delivered the Gumball 3000 rally from Istanbul to Ibiza, leading the week-long event programme across Turkey, Bulgaria, Romania, Serbia, Slovenia, Italy, France, and Spain. Along the route, we produced a series of large-scale public events, including the official Start Line and Flag Drop in Istanbul's historic Sultanahmet Square, set against the backdrop of the iconic Blue Mosque.

Other highlights included a car and music festival in Bucharest's Constitution Square, headlined by Afrojack and featuring the world's largest video mapping projection across the façade of the Palace of Parliament. In Valencia, we transformed the grounds of the Museo de las Ciencias Príncipe Felipe into a spectacular automotive showcase, bringing over 100 vehicles into one of Spain's most striking architectural landmarks.

The rally concluded in Ibiza with the "Gumball Galactic" villa party, curated for a select guest list of UHNW individuals, partners, and celebrities. Combining large-scale public spectacles with intimate luxury experiences, the 2024 rally was one of the most ambitious and memorable productions to date.