In 2023, Gumball 3000 hosted its 24th Annual Rally, kicking off in Edinburgh before making its way through London, Amsterdam, Verbier, Venice, and Budapest, and crossing the finish line in Porto Montenegro. Each day featured carefully curated lunch checkpoints, including a public event in Bruges, a spectacular VIP lunch at Lake Como, a public gathering in Ljubljana, and a private Michelin-starred lunch at Ljubljana Castle.

Each day was concluded by large-scale public events where tens of thousands of local fans welcomed the arriving cars, followed by exclusive dinners and parties for our UHNW clients. The route also involved complex logistics, from coordinating the Eurotunnel crossing to chartering a RORO ferry into Montenegro capable of accommodating low-riding vehicles.