the european tour
gumball 3000 rally
In 2023, Gumball 3000 hosted its 24th Annual Rally, kicking off in Edinburgh before making its way through London, Amsterdam, Verbier, Venice, and Budapest, and crossing the finish line in Porto Montenegro. Each day featured carefully curated lunch checkpoints, including a public event in Bruges, a spectacular VIP lunch at Lake Como, a public gathering in Ljubljana, and a private Michelin-starred lunch at Ljubljana Castle.
Each day was concluded by large-scale public events where tens of thousands of local fans welcomed the arriving cars, followed by exclusive dinners and parties for our UHNW clients. The route also involved complex logistics, from coordinating the Eurotunnel crossing to chartering a RORO ferry into Montenegro capable of accommodating low-riding vehicles.
Gumball Grid on George Street, Edinburgh
Public Car Arrival Event in Edinburgh
Welcome Arrivals to Launch Night at Edinburgh Castle
Rally Launch Evening at Edinburgh Castle
Famous bagpiper playing Scottish National Anthem to begin 'Flag Drop'
Flag Drop in Edinburgh
Public event at Battersea Power Station, London
VIP Dinner in Amsterdam
Thousands of fans welcome Gumball cars into Market Square, Bruges
Car arrivals into Bruges
Police Escorts bring Gumball cars into Market Square, Bruges
Car Display in Market Square, Bruges
Route takes VIP drivers on scenic run through the Alps
Car departures from Verbier in tandem with branded paragliders
Guests arrivals in Venice
Entrance to the Gumball 3000 Foundation Gala Dinner & Auction evening at Palazzo Pisani Moretta, Venice
Event Set Up at Palazzo Pisani Moretta
Traditional Venetian entertainment during the Gumball 3000 Foundation Gala Dinner & Auction
Public car arrivals into Budapest on penultimate day of the rally
Road closure underneath Buda Castle to host thousands of fans attending the Budapest event
Car Display underneath Buda Castle
Cars continue their journey across Croatia
Car arrivals in Porto Montenegro
Guests arrive at Nikki Beach Montenegro for the Gumball Awards Ceremony & Finale Party
Finale Party in collaboration with Nikki Beach Montenegro
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